SelfPay Study: Romanians bought 30% more vignettes in the summer months than throughout the year. The trend continues in September
The summer season brought a 30% increase in the number of vignettes sold through payment stations, compared to the average of other months of the year, according to a study by SelfPay, the leader of the self-service terminal market. Moreover, this year registered a 11% increase in the total number of vignettes sold during the summer compared to the same period last year.
August Month: Record of vignettes sold throughout the year
The notable increase is for vignettes valid for a shorter period of time. For example, flat sales for 7-day vignettes went up by more than 13% in the summer months compared to the same period last year: 24,600 7-day vignettes were sold in June 2018, compared with 22,000 in June 2017 and 27,250 in July 2018 compared to 25,100 in July 2017. August 2018 is the best month this year and in the history of SelfPay, with over 45,000 vignettes for cars compared to 37,000 sold in the same month of last year , up 22%.
“The holiday season translates in the self-service payment industry into larger budgets for holiday-related services, such as vignettes and airplane tickets. Seasonal growth is also seen in the preferred product type, ie the vignettes that are valid for a short period of time,” said Adrian Badea, CEO of SelfPay.
Almost 7% of total transactions by SelfPay payment terminals were in the first eight months of 2018 for the purchase of vignettes, unlike in 2017, when 6.3% of transactions were recorded for vignettes. Romanians prefer to pay their vignette at the payment terminals, possibly with other transactions, and avoid queues from gas stations or other places of payment.
Growth in the first eight months of the year
The number of vignettes sold through SelfPay payment terminals reached 361,000 in the first eight months of 2018, up 20% over the same period last year.
The vignettes for cars have the highest share in the total vignettes sold through the payment stations, 257,000, the remaining 104,000 being for cargo and minibuses, according to the study for the first eight months of the year.
The best-selling vignettes are for 7-day time frame, with 188,000 sold through SelfPay pay stations in the first eight months of 2018, compared to 160,000 in the same period last year. The 12-month vignettes are ranked second in the best-selling top, followed by the 30-day and 90-day ones.
Customers can purchase 7-day, 30-day, 90-day or 12-month vignette cards from SelfPay payment stations by entering vehicle identification data.
SelfPay owns the largest network of self-service payment stations, located in over 750 localities in the country. SelfPay payment stations can be found in major retail networks, universities, shopping centers, markets, gas stations and proximity stores. Cash Payments can be made for a wide range of products and services: pay bills, plane tickets, prepaid cards, online payments, virtual currency, train tickets, show tickets and more.